Choosing the Right Marketing Communications Agency

How do you choose the right agency to handle your marketing communications? There are several options out there, and many of them employ effective marketing strategies of their own, so going through the options to find out the best match for your company can be an arduous task. Here are some of the things you should look at if you’re looking to hire an external firm for your marketing communications.

Meeting deadlines

All agencies you contact will assure you about how effective they are at working to deadlines, but several agencies lack proper structure and projects can end up taking longer than expected. This will end up costing you money, so it is always better to be sure of this aspect first. Ask for previous clients as references so that you can see how effective they have been at completing goals within deadlines.

Aligning business objectives

The marketing communications agency you choose is going to be handling the interactions between you and your customers. This means they will need to be totally clear on your business objectives and goals in order to develop effective campaigns that are suitable for your business. If your objectives are not aligned, your chosen agency may end up producing marketing material that could conflict with your business values and will damage the brand image you have built.

Returns on Investment

The agency you choose should be able to measure the effectiveness of their efforts and provide you with reports. Any reputable agency will provide clients with reporting of its services, but the level of detail in these reviews are important. You can ask for a methodology report to see how they review the effectiveness of the campaigns they have conducted.

Similar clients

When looking for an agency, the easiest way to find one that could fit with your business is to look for an agency that has handled a similar client. This way, they will have experience in dealing with a similar scenario, and will be accustomed with the market you are trying to tap into. This will ensure that they will not be making any unfounded assumptions when handling your marketing communications efforts.

One mistake a lot of companies make when looking for a marketing agency is that they ask for visual communication samples, such as sample brochures or posters. However, looking at such content alone will not provide you with an effective insight into their process. What is more important is how effective they are at communicating with you to get your message across effectively to your customers.

How To Know If You’re A Strategic Marketing Communicator, Ask Your Strategic Thinking Business Coach

Competition in the business world requires sound strategic thinking and planning. And one application of those strategic tools is in business marketing communications. And Your Strategic Thinking Business Coach believes that strategic thinking and planning need to be done before developing or recreating any marketing communication. For example, it is important that you take time to think about what role your marketing communication will play and how it will help you achieve your strategic marketing goal(s).

Every strategic marketing communication, from your business card to a simple handout at events has a role to play in moving “your prospects forward.” Here are some of the ways to move your prospect forward: marketing communication tools include:

+ introducing yourself

+ understanding what to do how to help people

+ gaining permission to market to prospects

+ earning prospects’ trust

+ creating and strengthening a relationship

+ getting prospects’ attention

+ provide information

And here are some of the strategic marketing tools to help you move your prospects forward:

+ business cards

+ advertisements,

+ direct mail sales letter

+ Yellow pages

+ web site

+ brochure

+ ezine

+ free report

+ post cards

Now, let’s look at some strategic questions to ask about what you want the prospect to do.

+ What action do I want the prospect to take?

+ Are my current marketing methods achieving my goals?

+ Is this marketing communication tool the best way to get the prospect to take the desired action?

+ When will I use this marketing communication tool?

+ What information do prospects need to know to move forward?

+ Who will benefit from this marketing communication tool?

+ What is my call to action for the prospect?

If you think and plan your marketing communications in a strategic manner (as outlined above), you will be able to make a more educated, more informed, and strategic decision about each of your marketing communication tools. Taking time to ask the strategic questions and analyze if your marketing communications will fit your goals will help ensure that you will reach your goals. And you will know that you are a strategic marketing communicator.

Your Strategic Thinking Business Coach encourages you to fully realize the benefits of business coaching to strategically and effectively market your business. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at http://www.businesscoach4u.com or by email at jgecoach@aol.com

How to Bolster Advertising Success Through Integrated Marketing Communication

There was a time when mass marketing your skills and expertise was enough to secure a steady stream of work. Those days are over. The shotgun approach simply doesn’t deliver the results you need. You must take careful aim at your intended target. That’s where integrated marketing communications takes its bow.

Follow the Yellow Brick Road. More than 75% of companies with three hundred plus employees have embraced the doctrine of Integrated Marketing Communications and small to medium size companies are rapidly following suit. To make Integrated Marketing Communications part of your corporate identity requires a strong commitment from senior management coupled with a basic vision. With commitment and vision, you can put market resources in place.

Your Customer Database. Start developing a successful program by analyzing your database. See just what different customers require and respond to. Do extensive profiling and segmentation of your customers. Understand them. Know their buying habits. Then focus on specific customers and prospects who use your services. This customer-driven approach is cost effective and delivers better results. You discover who your prime prospects are in order to tailor communications to their special needs.

Integrate marketing and sales. Use your new insights to shape marketing, sales, and communication strategies. Encourage those in sales to attend strategy meetings. They have their eyes and ears in the marketplace. Invite everyone in your company to make contributions and become involved.

Differentiate yourself from the competition. If there are no real differences, create perceived differences. Develop a customer contact strategy. Build long-term relationships with customers you already have. It is five to eight times more expensive to obtain a new client than maintain an existing one.

Pick a Judge. Someone must take responsibility for judging and evaluating what’s going on. Don’t do things simply because they’ve always been done that way. Integrated Marketing Communications is about twenty-first century selling and marketing. It offers the promise of increasing success.

Get the Word Out. What tactics should you implement? There are a multitude of vehicles you can use. Advertising is the most popular vehicle. However, it may not be so effective for service-oriented businesses. Consider trade shows, direct mail, and public relations. Disseminate your message through sales promotions, telemarketing and websites. You may find multimedia presentations and special events add strength to your communication, too.

Participate in Social Media. Facebook, MySpace, LinkedIn, Twitter, Ning and countless other online resources offer unbridled potentials for reaching prospects you are looking. Use the research you have done through Integrated Marketing Communication to identify who you want target via social media.

Doing all these things will be in vain if you do not track the responses you get. The responses are there to evaluate. Analyze the feedback. Use it continually to shape your database. It will help you on the next go ’round.