Increase Sales Through Effective Marketing Communications

As a small business owner, one of the most complex challenges I have faced has been conveying my organization’s message in a manner that has the power to attract customers.

I have found that one of the most critical mediums a small business owner has to convey who they are is through writing. Yet, many owners do not know how to craft the right words to embody their brand or image. Furthermore, failing to craft the right brand or image may cost you the ability to attract the right customers.

Certainly with the integration of social media, the channels in which you can communicate your value proposition or brand with a potential customer are endless. However, if you are like me, you may wonder where and how to start creating the written words that convey who you are to build your customer base and increase sales.

Admittedly my writing skills can be improved upon. Unfortunately, I do not have the time to take a business writing course to brush up on my skills. However, I recognize that business writing or marketing communication is critical to my organization’s success. Think about it: as a potential customer if you visit my website and see a grammatical error, you would get turned off; or if I wanted to market a service to you but, I failed to catch you at “hello” with a great tagline, I just lost you as a potential customer

Wikipedia describes marketing communications as the following: Marketing Communications are messages and related media used to communicate with a market. Marketing communications is the “promotion” part of the “Marketing Mix” or the “four Ps”: price, place, promotion, and product.

Recently, I met a business writing professional, Justin Cerone with Business Writing Solutions, who took the time to educate me on marketing communication – more specifically business writing. It turns out that Justin turned his passion for writing into a business. Since my writing skills are average, I took the time to learn more about Justin’s services. I am glad I did because I learned that having a command of effective writing can make a difference in marketing and selling your service to customers.

I was so impressed with Justin that I asked him to create and present a writing course for myself and other small businesses that may benefit from his expertise. If you are like me, you need all the help you can get to increase sales through effective marketing communication. Justin agreed to conduct the webinar in November of 2010. I look forward to attending this event so that I can improve my business writing skills and learn how to sale more with by appealing to my customers with effective marketing communication. Feel free to visit my website to learn more. In the meantime see you in the clouds!